Swiss America Review

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If you're considering acquiring gold or silver from Swiss America, this article will provide valuable information about the company's history, products, and services. In this review of Swiss America, we will assess their offerings and compare their ranking within the industry. We'll highlight their strengths and areas where the company may face challenges.

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Products: Precious Metals
Owner: Craig R. Smith
Rating: 3.6/5

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Company History

Swiss America, founded in 1982 by Craig R. Smith, has established itself as a prominent precious metals brokerage and is widely recognized in the industry.

Despite being based in Phoenix, Arizona, the company serves clients globally, aiming to help them build robust portfolios of U.S. gold and silver while providing educational resources on the advantages of precious metals ownership.

Swiss America focuses on diversifying some assets into U.S. gold and silver coins for several reasons. Firstly, they emphasize the liquidity of these assets, ensuring that clients can buy or sell them quickly when needed.

Secondly, Swiss America highlights the safety of investing in gold and silver, considering them tangible assets that can hedge against economic uncertainties. Additionally, they emphasize the growth potential of precious metals as a long-term investment strategy. Lastly, Swiss America values the privacy of ownership that gold and silver coins can provide.

As a registered investment advisor and gold dealer, Swiss America offers a range of options to investors, including gold coins, bars, and certificates. They also provide precious metal accounts across the United States.

Furthermore, the company is a licensed and bonded coin dealer, ensuring the credibility and reliability of its operations.

With over 20 years of experience in the precious metals industry, Swiss America boasts a track record that surpasses many other dealers in the field. Their longevity in the market demonstrates their expertise and ability to navigate the fluctuations of the precious metals market.

How Swiss America Works

Swiss America operates through its website, offering two main functions to cater to different types of consumers. The website provides a wealth of resources and insights for those seeking information and education about investing in precious metals.

Clients can access valuable information about the market, including real-time pricing, to help them make informed investment decisions.

On the other hand, Swiss America also serves as a retailer of numismatic coins for individuals who already understand their investment goals and preferences. These clients can browse the available selection and purchase directly through the company.

The process is relatively straightforward once clients decide to proceed with their purchase. They begin by discussing with their account executive to determine their investment objectives and select the specific coins they wish to acquire.

Following this, a conference call is arranged with the trading department at Swiss America to confirm the availability of the chosen coins and reserve them on behalf of the client.

Payment for the purchased coins can be made through wire transfer or check, providing flexibility to clients. Once payment is received, Swiss America arranges for the secure shipment of the cash to the desired location specified by the client.

Throughout the entire process, clients can track and monitor the performance of their portfolio through the company's website. They can also request periodic evaluations from Swiss America's team of experts to ensure their investments align with their financial goals.

Should clients decide to liquidate their coins, Swiss America facilitates the sale of the assets at the prevailing market price, allowing clients to access their funds. Additionally, the company offers a unique refund policy that ensures clients can receive a refund at the original purchase price of the coins, safeguarding their investment.

Products Offered

Swiss America offers a range of products to cater to different investment needs. Their primary focus is helping clients establish precious metal IRAs, supporting individual and institutional investors.

They offer a variety of gold, silver, and platinum coins that are suitable for inclusion in self-directed IRAs. These coins can serve as tangible asset within a retirement portfolio.

In addition to the traditional coins, Swiss America offers a selection of numismatic and rare coins. These coins can hold historical and collectible value, appealing to investors interested in acquiring unique and potentially appreciating assets.

One of the standout features of Swiss America is its emphasis on education and customer service. They are committed to providing in-depth education and information to their clients, helping them make informed investment decisions. Their customer service team is highly regarded for their professionalism and responsiveness.

The company prides itself on promptly addressing mistakes and resolving customer concerns promptly and appropriately. If a client has a complaint or issue, Swiss America takes it seriously and escalates the matter to a Vice President for resolution.

As a brokerage firm, Swiss America also plays a role in facilitating transparent and fair transactions between brokers and dealers. They work to secure reasonable and competitive prices for their clients.

The company provides live spot rates for precious metals, allowing investors to stay updated on the market prices. Furthermore, they actively engage with the Numismatic Consumer Alliance to address and resolve any problems or disputes that may arise for their clients. This partnership ensures that buyers of precious metals can access fair and legal transactions.

The Swiss America Website

During our review of the Swiss America website, we observed that while the overall look and feel of the webpage may appear outdated, the design is simple and user-friendly.

The home page is well-structured and easy to navigate, without distracting elements such as popup banners or flashing advertisements that could detract from the user experience.

The website provides valuable information for visitors, including testimonials from satisfied clients, recent news articles, and market trends related to precious metals. These resources help to educate potential customers and provide insights into the company's track record and industry expertise.

Swiss America also includes reviews from satisfied and unsatisfied customers on its website. This demonstrates a commitment to transparency and allows prospective clients to gain a balanced perspective on the experiences of others.

Prices and Plans

The cost and plans offered by Swiss America vary depending on the specific needs and preferences of the clients. The company provides up-to-date pricing information for gold, silver, and platinum on its website, allowing individuals to make informed decisions regarding their investments based on the current market prices.

One of the fantastic products offered by Swiss America is the $20 gold coins and silver dollars. These investment-grade coins are highly regarded worldwide due to their rarity and overall quality.

Investing in these coins allows individuals to own tangible assets not subject to reporting requirements. This privacy aspect can appeal to those who value confidentiality in their investments.

Clients must consult a Swiss America representative to discuss their investment goals and preferences. The coins' cost and associated fees will be determined based on factors such as the chosen type and quantity of cash, market conditions, and individual preferences.

Educational Resources

Swiss America provides a range of educational materials on its website to help clients stay informed about the precious metals market and make well-informed investment decisions. These materials include recent news articles, viewpoints, and analyses that offer insights into the current market sentiment for precious metals.

By accessing these resources, clients can stay updated on market trends and developments that may impact their investment strategies.

In addition to its website, Swiss America maintains a presence on various social media platforms such as Facebook, Twitter, and YouTube. They leverage these channels to share valuable content, including updates, videos, and educational resources, with their clients and the general public.

These resources are typically free, allowing individuals to access valuable information and insights without additional cost.

The educational materials provided by Swiss America aim to educate clients about the benefits and risks associated with investing in gold and other precious metals. They cover topics such as portfolio diversification, wealth preservation, inflation hedging, and the historical performance of precious metals.

Swiss America strives to empower its clients with the knowledge and understanding necessary to make informed investment decisions by offering these resources.

Customer Reviews

During our review of customer experiences with Swiss America, we found a range of sentiments expressed by past clients. While it is common for any company to have dissatisfied customers, specific trends emerged from the reviews.

Positive reviews frequently mentioned Swiss America's representatives' knowledge, professionalism, and trustworthiness.

Clients appreciated the guidance and support provided by the broker reps who assisted them throughout the purchasing process, particularly for those new to investing in precious metals. This personalized assistance was viewed as valuable and helped build a sense of trust between the company and its clients.

However, it is worth noting that not all reviews were positive. Some clients expressed negative experiences, primarily relating to the cost of the coins purchased.

Several complaints focused on the feeling of having overpaid for their coins. When attempting to sell back their precious metals, they encountered difficulties due to the wide bid-ask spread offered by Swiss America. This resulted in a loss of appreciation value for some clients, which was a source of disappointment and frustration.

Swiss America Information Security Details

Swiss America takes the security of its client's information and assets seriously. They have implemented several measures to ensure the safety and confidentiality of client data and transactions. Some of the security systems and protocols in place include:

24/7 Website and server monitoring: Swiss America continuously monitors their website and servers to detect and prevent any unauthorized access attempts. This helps protect client information from potential cyber threats.
Firewall protection: They utilize a robust firewall system that acts as a barrier between their internal and external networks, protecting against hacking attempts and unauthorized access.
CCTV system: Swiss America has implemented a closed-circuit television (CCTV) system in their cash vault and offices. This surveillance system helps monitor and detect any suspicious activities, ensuring the safety and security of their premises and assets.
Physical security measures: The company has implemented comprehensive physical security measures to safeguard its clients' precious metals. This includes secure vaults, stringent access controls, and secure transport protocols to protect against theft, fraud, and unauthorized handling of assets.
Client confidentiality: Swiss America adheres to a strict policy on client confidentiality, ensuring that client information remains private and protected. They have measures to safeguard sensitive personal and financial data from unauthorized disclosure.
SSL encryption: The company's website is SSL secured, which means the communication between their website and the clients' computer is encrypted and secured. This protects sensitive information, such as login credentials and financial data, from being intercepted by unauthorized individuals.

Advantages of Using Swiss America

Excellent educational materials: Swiss America provides comprehensive educational materials to help customers start investing in precious metals. These resources offer valuable insights and information, making it easier for clients to understand the benefits and risks associated with precious metal investments.
Wide range of precious metals: Swiss America offers a diverse selection of precious metals, including gold, silver, and platinum. This allows clients to choose from various options and tailor their investments to their preferences and goals.
Transparent business model: Swiss America is known for its transparency in its business practices. They provide transparent information about their products, services, pricing, and policies, allowing clients to make informed decisions. This transparency helps build trust and confidence among customers.
Full refund guarantee: Swiss America offers a full deposit refund if they cannot deliver purchased precious metals. This provides clients with an added level of assurance and financial protection.

Disadvantages of Using Swiss America

Lack of 24/7 live chat support: Swiss America does not offer a 24/7 support system. Contacting the company is primarily done through email or phone calls, which may not provide immediate assistance for urgent queries or concerns.
Insufficient reviews and ratings: While Swiss America has reviews on platforms like Trustpilot, there may be a lack of comprehensive customer feedback across various sources. This limited information can make gauging the overall customer support experience challenging.
Customer complaints: Some online complaints have been reported regarding the reliability of Swiss America's services. While it's important to note that every company may have some dissatisfied customers, such complaints suggest potential issues that customers should consider.

Final Thoughts

Swiss America is a reputable company in the precious metals industry, providing various investment options such as gold coins, bars, and bullion coins. They have a wide selection of precious metals for purchase, allowing clients to diversify their portfolios.

However, it is essential to note that while Swiss America is a legitimate company, it may not be the best choice compared to other options. The company has received mixed reviews, ratings, and customer complaints regarding its services and pricing.

Considering the lack of 24/7 live chat support, limited reviews and ratings from users, and reported reliability issues, it may be prudent for potential investors to explore alternative options that offer a more comprehensive and reliable service.

It is recommended that individuals interested in investing in precious metals conduct thorough research and consider multiple factors before making a decision. Exploring different companies, comparing services, fees, and customer reviews, and seeking professional advice can ensure a more informed investment choice that aligns with individual goals and preferences.

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