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My Brain Made Me Do It!

John Hancock


Summer 2010

If you're still thinking about the recent bear market—and the alarm you may have felt as you watched the markets lose value—you may be relieved to know that your reaction was only human. In fact, there's an entire body of scientific evidence that the human brain tends to respond in fairly predictable ways to moments of extreme stress. That's why it's so important to have a strategy for dealing with market volatility—and a plan of action to keep you on track.

Brain drain
Walking, breathing, feeling and reasoning seem like they should be automatic. You trust your brain to keep these processes running smoothly—and most of the time it does. However, there are times when the different parts of your brain operate on their own. For example, in moments of intense emotion, the reasoning part of your brain shuts down completely. Your brain senses the need for survival and all the blood flows to the other parts of the brain that keep you alive. That's not such a bad thing if you encounter a bear on a walk through the woods, but it may not work as well when the bear you meet is in the stock market instead.

When emotion trumps logic
There are also times when your brain is hard wired to have a particular emotional response to a situation—including investing. These common tendencies, also referred to as biases, have the potential to steer you wrong unless you recognize them in advance.

1. Loss aversion
Most investors are more upset at losses in their portfolios than they are excited by gains. Next time the market declines significantly, refer back to the long-term plan that you and your adviser established. Remember, losses incurred over the short term are often offset by gains over the long term with a properly diversified portfolio. It's easier to overcome loss aversion if you can keep the bigger, long-term picture of investing in mind.

2. Anchoring
Investing is complicated. There are many factors to consider at any given time. So, investors often rely or "anchor" on one piece of information more than they ought to. If you become too focused on a particular piece of news or an event, it's important to recognize your bias and seek out information that can help you get past it. Share your concerns with your financial adviser and seek out multiple points of view. When you see a situation from several different angles, you may be less likely to make decisions based on incomplete information.

3. Status quo bias
It's only human to keep on doing what you've been doing unless there's a compelling incentive to change. The "status quo" can have a powerful hold on you— especially at a market extreme. It is unlikely that a portfolio that you started in your 20s is the one that you'll keep in your 40s. Life events have an impact— as does age— so revisiting your portfolio often, and not just relying on the status quo, will help keep your portfolio in line with your long-term goals.

Regaining control
You can't control the market— or avoid the downturns. But if you understand the way your brain works and the biases that can work against you, you can keep your long-term investment goals on target by working with your adviser. A little planning in calmer times can go a long way to help you when the market winds kick up again.

For more information on any of this issue's articles, contact your financial adviser.

A fund's investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus contains this and other important information about the Fund. Please read the prospectus carefully before investing or sending money. For a prospectus or for performance data current to the most recent month end, contact your financial professional, call John Hancock Funds at 1-800-225-5291 or visit our Web site at www.jhfunds.com.

©2010 John Hancock Funds, Boston, MA

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