You followed the rules. You put together a diversified
investment portfolio as we—and other financial
experts—recommend. Despite that, your portfolio went
down along with the rest of the market. Why didn't
diversification work?
While it may not seem like it, diversification
did work. You probably would have lost much
more if you hadn't diversified. We'll show you why you
shouldn't give up on diversification and why it is
still effective.
It helps to know a little bit more about what
affects diversification. At the heart of it is
"correlation." Simply put, correlation is a
measure of how the returns of two investments move
together, i.e., whether their returns move in the same
or opposite direction and how often. Correlation is a
number from –100% to 100% that is computed
using historical returns. A correlation of 50% between
two stocks, for example, means that in the past when
the return on one stock was going up, then about 50%
of the time the return on the other stock was going
up, too. A correlation of –70% tells you that
historically 70% of the time they were moving in
opposite directions—one stock was going up and the
other was going down.
Correlations can change dramatically and rapidly in
volatile markets. Assets can become highly
correlated, meaning their returns move in the same
direction. This reduces the short-term benefit of
diversification, which is what happened recently.
A deeper look at recent markets
The correlations of U.S. stocks to several
other types of investments increased during the
2008–2009 bear market. As the chart below shows, the
correlations of U.S. stocks to international stocks
and high-yield bonds jumped to nearly 90%.
Investment-grade bonds and cash went from being
negatively correlated to U.S. stocks to being positively
correlated. All of this reduced the effectiveness of
diversification during this period.

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These changes in correlation aren't surprising—it's
happened before. For instance, in the 2002 dot-com
bear market, correlations increased dramatically.
Compared with the previous 10 years, correlations
of U.S. equities to developed world stocks,
emerging market stocks, and U.S. high-yield bonds went
up from 55%, 61%, and 35% to 85%, 84%, and 56%,
respectively.1
What's different about the recent market decline is
the increase in volatility in the markets. During the
2002 dot-com decline, volatility spiked, but not as
high as last year. The recent bear market's
volatility coupled with increased correlations has
heightened the impact on investors' portfolios.
Diversification has not failed
While it may feel like diversification has
failed in recent months, it hasn't. The major asset
classes are not perfectly correlated, only
more highly correlated. There's a
difference—it means that diversification still
helped contain portfolio losses, only the
benefit was lower than before the market decline.
Consider the performance of three hypothetical
portfolios: a diversified portfolio of 70% stocks, 25%
bonds, and 5% short-term investments; a 100% stock
portfolio; and an all-cash portfolio.
By the end of February 2009, both the all-stock and
diversified portfolios would have declined. The
all-stock portfolio would have lost nearly half of its
initial value (–48.2%), however, while the
diversified portfolio would have lost just over a
third (–33.9%). Yes, the diversified portfolio would
have declined, but diversification would have helped
reduce losses compared with the all-stock portfolio.
The all-cash portfolio (0.02%) would have outperformed
the all-stock and diversified portfolios over this
14-month period. While short-term investments
performed well last year compared with stocks,
investing in all cash limits the future growth
opportunities of a portfolio, so it is not an
effective long-term strategy.
Now let's look at March and April 2009. Our
hypothetical all-stock portfolio would have risen by
19.2%, the diversified portfolio by 11.7%, and the
all-cash by 0.03%. This is a good example of how such portfolios
can behave in rising markets. If the market continues
its upward trend, the diversified portfolio may
gain less than the all-stock portfolio and more than
the all-cash portfolio. This is what diversification
is about. It will not maximize gains in rising
markets, but it can help limit losses when the market
is turning down.
How to build a diversified portfolio
To start, you need to make sure your investment mix
(e.g., stocks, bonds, and short-term investments) is
aligned to your investment time frame, financial
needs, and comfort with volatility. Next, when
building a diversified portfolio, you want to choose
investments whose returns are not likely to move in
the same direction, and, ideally, those that move in
the opposite direction, i.e., highly negatively
correlated. This way, even if a portion of your
portfolio is declining, the rest of your portfolio may still
be growing. In turn, the overall impact of poor market
performance on your portfolio can be dampened. We can
help you determine an appropriate asset allocation and
plan for your investment needs.
In conclusion
Diversification didn't fail in the recent market
downturn. It worked—just to a lesser degree. It's
important to remember that diversification can only
help reduce portfolio risk, not eliminate it.
Past performance is no
guarantee of future results.
Asset allocation and
diversification do not ensure a profit or guarantee
against loss.
Investment decisions should be based on an
individual's own goals, time horizon, and tolerance
for risk.
Investing involves risk,
including risk of loss. Generally, among asset
classes, stocks are more volatile than bonds or
short-term instruments.