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The Five Rules of Successful Investing
The Vanguard Group


 
To succeed as an investor isn't hard, but it takes planning and discipline. What if you're not disciplined by nature? Put together an investment plan and set it in motion. Through automatic investments to your employer-sponsored plan, an IRA, and other accounts, you can start to accumulate assets. PlainTalk's How to Create Your Investment Plan can help you develop a plan that suits your goals, temperament, and financial situation.

Start by living beneath your means. It sounds simple, but in today's material world it can be hard to do. Unless you spend less than you earn, you'll have nothing to invest. So decide how much you'll set aside before you decide how much you're going to spend, and you'll have taken the first step toward successful investing.

The following five rules also will be useful for your investment program:

Diversify, diversify, diversify
You can't predict which way the markets will move—or which investments will go up or down—but you can spread the risk around by investing in a mix of stocks, bonds, and cash investments and diversifying your investments within each of those asset classes.

That way, when some investments aren't growing—or are even falling in value—other investments may carry the day, helping to even out the ups and downs of your total portfolio.

The best way for many investors to ensure portfolio diversification is to invest in mutual funds that hold a broad range of securities. Since it's a good idea for your portfolio to reflect the market as a whole, investing in index funds that mirror the entire stock and bond markets can make your job easier. Keep in mind that diversification does not ensure a profit or protect against a loss in a declining market.

Keep costs down
If you're a careful shopper, you know you generally get what you pay for. When you're buying mutual funds, however, high costs don't mean you'll get more for your money.

Instead of ensuring quality, high costs actually reduce how much of a fund's returns you get to keep. Think about it. The investment manager of any mutual fund has to deliver enough returns to compensate for a fund's expense ratio before chalking up the first dollar of return for the fund's shareholders. The higher a fund's costs, the higher that hurdle is.

Suppose you have $50,000 to invest. Let's say you invest half of it in Fund A with an expense ratio of 1.3%, and you put the other half in Fund B with an expense ratio of only 0.3%. Assuming an 8% rate of return, see what can happen to your investment in 20 years.

Investing in Fund A could cost you $19,751!

This hypothetical illustration does not represent the return or expense ratio of any particular investment.

The advertised performance of a fund reflects some fund costs, such as the expense ratio, which includes 12b-1 fees. Other costs, such as any front-end and back-end loads, you have to take into account yourself. These costs can be hefty. You can't control which way the market will go next, but you can certainly control what you pay to own a fund.

Pay attention to taxes
After investment costs and inflation, taxes take the biggest bite out of your return. To reduce your investment taxes, make maximum use of tax-advantaged investing opportunities, such as employer-sponsored retirement plans, traditional IRAs, and college savings plans.

For your taxable accounts, consider investing in:

  • Municipal bonds or municipal bond funds, which are exempt from federal (and often state and local) income taxes.
  • Tax-managed mutual funds, which use special strategies in seeking to reduce taxes on investment returns.
  • Index funds, which tend to have lower turnover and so are less likely than actively managed funds to pass along taxable gains. (This may not always be the case for index funds that track a benchmark for a narrow market segment or industry sector.)

Finally, make sure you have the right types of investments in the right accounts. In general, hold the least tax-efficient funds (such as taxable bond funds) in your tax-advantaged accounts, and hold the most tax-efficient funds (such as stock index funds) in your taxable accounts.

How to Be a Tax-Savvy Investor offers more details on tax strategies.
 

Although the income from a municipal bond fund is exempt from federal tax, you will pay tax on capital gains realized from a fund's trading or from the redemption of shares. For some investors, a portion of the fund's income may be subject to the alternative minimum tax. Income may also be taxed by state and local governments.

Buy and hold for the long run
No one can predict the ups and downs of the market often enough to make market-timing a consistently winning strategy. Even if you were smart enough to beat the odds, frequent buying and selling could increase your taxes and trading costs enough to wipe out any gains. Besides, market rallies often occur suddenly and over very short periods of time. If you happened to be out of the market during those few days, you could miss most or all of the gains for that year. Don't waste your time trying to predict the market. Be a buy-and-hold investor.

Know yourself
Some people can shrug off big market swings; others cannot. If you can't sleep at night because the value of your investments is bounding around, you need to build a portfolio with a more conservative mix of assets and, if you can, increase your savings rate to increase the chances of achieving your goals. You may not reach your goals quite as fast, but you'll likely be more rested along the way.

 

To learn more about The Vanguard Group or other mutual fund companies, visit Fund Companies.  For particular fund information, visit Fund Selector.

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