What's the difference? Investing uses money to potentially create
more money; saving generally stores money away. Whether a person
prefers to invest or to save often depends on his or her tolerance
for risk.
Many think of saving as the "safe" way to go. But investing
carries its own range of safe to risky choices — with bonds and
money market accounts at the more conservative end and equities
(stocks) at the more risky end. In addition to risk tolerance, the
decision to save or to invest also depends upon other factors,
including your time horizon and goals.
Savers are generally more concerned with maintaining the amount
they put into an account, i.e., their principal, rather than its
potential for generating more income. Saving via low risk vehicles
with moderate returns, such as money market funds, a type of mutual
fund, offers more liquidity and may be considered more suitable for
meeting short-term savings goals.*
On the other hand, investors are generally more willing to risk
their principal investment, for the potential of higher returns.
Investments, such as stocks, bonds and mutual funds, will fluctuate
in value. Strategies, such as diversification, don't ensure specific
returns but can help manage the risks of investing. By spreading
your money among different types of assets, such as equity and
fixed-income investments, you can strive for a comfortable balance
of risk and return potential that will meet your needs.**
Rather than choosing one approach or the other, consider
combining them. Then you can blend the relative stability of saving
with the accumulation potential of investing, as your individual
needs dictate.